Moray

Branding, logo design

Moray is an unrelentingly wild yet unyieldingly beautiful region of northern Scotland.

I was tasked with creating an identity for Moray’s Great Places project which aims to reveal the very unique stories that exist in the region.

The mark is elegant and modern whilst reflecting the Pictish heritage of the Moray people. The duality of the region is expressed by using the logotype over images of great natural beauty and harsh wilderness.