Outfields Music Festival, Lincolnshire, UK

Branding, logo design, marketing collateral, merchandise

Building on the success of last years Outfields festival this year sees an even stronger music lineup and catering offer. Billed as a family friendly festival the organisers were keen to create a brand that had cross generational appeal.

Leveraging the connection of ‘outfield’ to Americana and targeting a mature audience with a 70’s aesthetic the playful hand scripted logotype echos the laid back nature of the festival.